ARIQ Blog
Practical guides on Shopify analytics, Meta ads, GA4, Search Console, local SEO, AI search, client reporting and marketing automation, from the ARIQ team.
Latest · AI search
More people now ask an AI assistant which agency, dentist or software to choose. You can't buy your way into those answers, but you can make your business much easier for them to find and trust.
October 15, 2026 · 5 min read
Read the guideEcommerce
Shopify shows you dozens of numbers. Nine of them explain almost every good or bad month. Here is what each one tells you and what to do when it moves.
5 min read
Paid ads
Meta says your ads drove 140 purchases. Shopify shows 95 orders in total. Neither is lying. Here is what each number means and how to make decisions anyway.
4 min read
SEO
Your fastest SEO gains usually come from pages Google already likes but ranks in positions 8 to 20. Search Console shows you exactly which ones.
4 min read
Local SEO
A clinic can rank first on its own street and not appear at all two kilometres away. A geo-grid shows you where you win, where you are invisible and why.
4 min read
Analytics
Google Analytics 4 can feel like a maze. You only need eight reports to run a small business well, plus three settings most accounts get wrong.
4 min read
Analytics
Add up the sales each platform claims and you will often get more than you actually made. You don't need a data team to fix this, just a few habits and three numbers.
4 min read
Agencies
Most client reports are 20 pages of charts the client never reads. The reports that keep clients are short, honest and end with a plan. Here is the structure we recommend.
4 min read
SEO
You don't need a large monthly subscription to find good keywords. Google already tells you what people search; you just need a method for collecting and sorting it.
4 min read
Automation
The work that eats agency time isn't strategy, it's checking dashboards, copying numbers and sending the same emails. These seven workflows hand that over to software.
4 min read