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ARIQ vs Google Data Studio (Looker Studio)
Data Studio is Google's free tool for building your own reports. It was called Looker Studio until April 2026. ARIQ gives you ready-made marketing dashboards and tells you what to do next. Here is how they differ.
What it is
A tool for building your own reports and dashboards.
Ready-made marketing dashboards and reports, with ARIQ AI on top.
Price
Free. A paid Pro version is also available for teams.
$9 a month for one user. Agencies write to us.
Google data (Analytics, Ads, Search Console)
Free connectors made by Google.
Included.
Meta, Shopify and GoHighLevel
Usually through partner connectors made by other companies, many of them paid.
Included. ARIQ connects them itself.
Building reports
You design each report and chart yourself.
Your dashboard is ready as soon as you connect your tools.
What to do next
You read the charts and decide.
ARIQ AI lists what to stop, fix and grow, with the numbers behind each one.
Showing clients
Share a report link. You design how it looks.
A client portal and reports with your logo, colours and web address, on the agency plan.
AI search (ChatGPT, Gemini, Perplexity)
Not something Data Studio checks.
ARIQ AEO checks if AI answers mention you and what stops them reading your site.
Checked in October 2026 from public information. Google renamed Looker Studio to Data Studio in April 2026. Products change, so check Google's own page for the latest. Google Data Studio.
When Data Studio is the better choice
- You want to design every chart yourself.
- Most of your data is in Google tools or a data warehouse such as BigQuery.
- You need a free tool and have time to build and update reports.
When ARIQ fits better
- You report on Google, Meta, a store and a CRM together.
- You don't want to build or fix reports.
- You want to be told what to do next, not just see charts.
- You're an agency and want reports in your own brand.
Other comparisons: ARIQ vs spreadsheets
See it with your own numbers
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