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ARIQ vs spreadsheets

Lots of businesses and agencies still build their marketing reports in Excel or Google Sheets. It works, but it takes time every month. Here is how it compares with ARIQ.

SpreadsheetsARIQ

Getting the numbers

Download or copy them from each tool, every time.

ARIQ brings them in from each tool for you.

Keeping them up to date

Only as fresh as the last time someone copied them.

Updated from each tool, with the date shown next to the numbers.

Mistakes

Easy to paste into the wrong cell, month or client.

Numbers come straight from the tool they belong to.

More clients

More copying and pasting for every new client.

Add a client by connecting their tools.

What to do next

You work it out from the numbers.

ARIQ AI lists what to stop, fix and grow, with the numbers behind each one.

Sharing with clients

Send a file that goes out of date.

A live report link or client portal, in your brand on the agency plan.

Price

Often free, apart from your time.

$9 a month for one user. Agencies write to us.

Checked in October 2026. Spreadsheets here means any spreadsheet app, such as Microsoft Excel or Google Sheets.

When a spreadsheet is the better choice

  • You only have one or two sources to report on.
  • You need your own custom sums or a one-off analysis.
  • You report rarely, and copying the numbers takes a few minutes.

When ARIQ fits better

  • You report on several tools, every month.
  • You look after more than a couple of clients.
  • You want numbers you don't have to double-check.
  • You want to be told what changed and what to do about it.

Other comparisons: ARIQ vs Google Data Studio (Looker Studio)

See it with your own numbers

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